6. Outcomes oriented
Linking architectural and urban design decisions directly to functional outcomes including pedestrian, cycle and vehicle movement patterns, public space use patterns, rental income, land value and safety.
Demonstrating the connection between movement and real estate economics in terms of rental income, land value and investment return.
Providing very rapid feedback on planning and design decisions, far faster and therefore more cost effectively than conventional traffic modelling. Permitting live modelling during design workshops. Allowing future, complex development scenarios to be quickly assessed.
Permitting analysis of different days of the week and times of the day by showing how the different factors vary through time to influence movement.
Forecasting movement flows on all segments of the network, including those that have not been observed.
11. Integrated within GIS, BIM and CAD technology
Developed to work alongside and within industry-standard platforms. Can also be used as a stand-alone technology.
12. Independent and trusted
Widely trusted as independent by public and private sector clients as well as by local communities and organisations.
13. Respected by professionals
Speaking the language of professional practitioners and users alike. Helping to bridge between disciplines such as architecture, transport planning, landscape design and property economics by focusing on the common language of spatial layout and human behaviour.
14. Accepted by property investors, developers, owners and users
Employed by major private sector organisations worldwide, including BAA, British Land, Capital & Counties, Chelsfield, GSK, Grosvenor, Heron, Land Securities, Legal & General, Lend Lease and Stanhope.
15. Transparent and open source
Based on openly published academic research including algorithms and methodologies. Technology created in an open source environment. Supported by training courses and a general dissemination strategy.